Ketra Serves Up Branded Trailer For Valued Food Customer Wanis

  • 26th May 2023


Palletways member, Ketra Logistics, has invested in a new liveried trailer for one of its most valued customers, Wanis International Foods, the UK’s leading world foods wholesaler.


The trailer has begun operating out of Wanis’ new state-of-the-art, 100.000sq ft distribution centre in Rainham, travelling daily to Palletways’ main hub in Lichfield for onward deliveries across the UK. Ketra was appointed by Wanis in 2019, and it supported the wholesalers’ sales through Covid and now during its continued expansion, with a high-quality pallet collection and delivery service.


Ketra has gone the extra mile to demonstrate this important customer relationship, which equates to 20,000 movements per annum, as director Vanessa Young, explains: “We work very closely with Wanis, it’s a true partnership in every sense of the word. The trailer, liveried with many of Wanis’ most popular brands, shows our commitment in a visual way and promotes the business as we support it across the UK.


“Since becoming its pallet network provider we’ve doubled the volume of movements for Wanis. We handle daily collections and deliveries and we’re agile enough to provide on-demand services for extra trailers if they’re needed. An 18-tonne lorry is also on order for Wanis to complement this trailer.”


The world food wholesaler relies on its distribution network to support clients throughout the UK and Europe. Khalil Butt, Wanis’ transport manager, added: “As we continue to expand our business it’s so important to have a reliable logistics partner to support us. Effective two-way communication and a sound understanding of our business needs and that of our customers is key.


“The introduction of Palletways ID, which is the first technology of its kind in the transport sector, has been a huge benefit to us too. It adds a new level of efficiency, visibility and data quality for us to fulfil even faster order turnaround times.”


Since 1964, Wanis has served the nation’s retailers, restaurants, wholesalers and food businesses with products from around the globe. Starting with a small store offering a handful of foods, it now sells more than 8,000 products.


Ketra is one of over 120 independent transport providers that are part of the Palletways UK network, belonging to Imperial, a DP World company. They benefit from shared expertise and resources from within the group to deliver consignments of palletised freight to market faster and more cost-effectively than ever before. The Palletways Group, renowned for its industry-leading IT developments and operational systems, comprises 450+ depots and 20 hub operations, through which it provides collection and distribution services across 24 European countries, including the UK.